Tequity Advised Aligntrac On Acquisition By 1WordSync



June 1, 2022

Expanding Integration Options for Product Content Solutions, Combined technology and service capabilities deliver comprehensive content solutions

Tequity, a leading M&A Advisory firm specializing in global Enterprise B2B Cloud, SaaS, and IT companies, acted as the exclusive financial advisor to Aligntrac Solutions in their acquisition by 1WordSync.

For nearly two decades, Aligntrac has helped customers streamline the flow of accurate and timely product information that enables the supply chain and powers winning e-commerce content experiences.

1WorldSync® is the leading provider of omnichannel product content solutions. Aligntrac Solutions has been a long-time partner of 1WorldSync and a market leader in content management and syndication enablement. The acquisition will expand integration options, provide customers with additional capabilities, and deliver a seamless platform experience.

Organizations can continue to take advantage of Aligntrac’s solutions for content sharing and exchange or leverage the services as part of a broader suite of 1WorldSync product content sourcing and creation solutions, including image and content capture and optimization. These capabilities increase speed-to-market for brands and retailers, providing the tools and support for content sourcing and creation, content enrichment and content distribution.

"Aligntrac has been a strategic partner since 2006, and we're thrilled to officially bring their integration technology into our growing platform of product content solutions for commerce," said Randy Mercer, Vice President of Product at 1WorldSync, which is backed by global investment firm Battery Ventures. "Aligntrac gives brands, distributors, retailers and foodservice providers a simple integration option to the1WorldSync platform where they can manage their product content to facilitate commerce experiences.”

"We are excited to be part of the 1WorldSync team," said Dan Edwards, Co-Founder and CEO of Aligntrac. "In today's world of blended commerce, the efficient management and delivery of product content is essential for organizations to win in any sales channel. Together, we’ll help our customers seamlessly navigate omnichannel strategies.”

John Palazzolo, Aligntrac Co-Founder and CTO, added, “Whether your primary market is B2C or B2B, combining Aligntrac’s content integration capabilities with 1WorldSync’s comprehensive platform creates a powerful foundation for sharing content between brands, distributors and retailers."

On his and John’s experience working with Tequity, Dan said, “The team at Tequity are definitely experts in helping companies to achieve their objectives in an M&A transaction. Their extensive knowledge of and experience in the tech space is what attracted us to their organization (we had known about Tequity since 2012). Tequity's breadth of contacts (for both buyers and legal/accounting advisors) really got our sale moving and thanks to assistance by Diane and Anish, we were able to close a great deal. We would recommend Tequity to any company looking to sell.”

About Aligntrac

Aligntrac Solutions is focused on data synchronization and enabling vendors, distributors, and retailers to improve their business through the efficient exchange of accurate and complete product information.  

About 1WorldSync

1WorldSync® is the leading provider of omnichannel product content solutions, enabling more than 14,000 companies in over 60 countries to share authentic, trusted content that empowers confident commerce and intelligent consumer purchasing decisions. Through its technology platform and expert services, 1WorldSync solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare, and foodservice industries.1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. For more information, please visit http://www.1worldsync.com.

About Tequity

Tequity assists Enterprise B2B SaaS, Cloud, and IT companies with business growth and exit strategies. Our mission is simple: achieve the best outcome for our clients. With decades of combined experience as executives, consultants, and owners of software and technology companies, we leverage our deep industry knowledge across tech ecosystems and our relationships with strategic, growth-focused buyers around the globe to drive successful M&A transactions. For more information visit http://www.tequityadvisors.com.

To learn more, please contact Diane Horton, Co-Founder & Managing Partner, Tequity.

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