Tequity Advised Digital Commerce Focused Paladin Group on Acquisition by OSF Digital



June 14, 2021

The digital commerce-focused system integrator broadens its Salesforce offerings in North America while expanding its industry expertise in media, financial services, and tech.

Tequity, an M&A advisory firm specializing in global enterprise B2B Cloud, SaaS, and IT companies, acted as the exclusive financial advisor to Paladin Group, a leader in implementing and managing experience solutions for customers, partners, and employees on their acquisition by Delta-v Capital backed OSF Digital, a leading provider of commerce solutions and digital transformation services to B2B and B2C companies worldwide. The move supports OSF’s strategy to strengthen its Salesforce Experience Cloud capabilities in North America. The terms of the deal are not being disclosed.

“Dealing with the team at Tequity was an absolute pleasure – they really do have the seller's interest at heart and finding the right acquirer was always top of mind for them. They work methodically, are well-connected, and their knowledge of the market was impressive” said Carlo Saggese, President and CEO, Paladin Group.

Paladin specializes in digital experience solutions for customers, partners, and employees. The firm has won two Salesforce Partner Innovation Awards for delivering innovative and engaging user experiences on the Salesforce platform. In addition to their expertise in Salesforce Experience Cloud, Paladin’s Salesforce practice includes capabilities for Service Cloud, Einstein, Sales Cloud, Marketing Cloud, Pardot, and Commerce Cloud. Headquartered in Carlsbad, California, Paladin has established a client base in the North American region, with customers in financial services, media & communications, technology, healthcare & life sciences, and education, including Hulu, Five9, and Flexcare Medical Staffing.

OSF Digital, a Salesforce Expert Navigator in Salesforce Commerce Cloud and the Consumer Goods and Retail industries, is focused on becoming the global go-to transformation partner for digital commerce. With deep industry and technology expertise, the firm can identify a client’s unique requirements and develop innovative commerce solutions for specific markets and industry verticals. Last year, OSF applied this expertise by releasing more than 20 out-of-the-box, industry-specific solutions and commerce accelerators to help brands worldwide launch online stores fast to overcome pandemic-related challenges. OSF’s customers include some of the world’s biggest brands such as L'Oréal USA, Burton Snowboards, Ubisoft, Bouclair, e.l.f. Cosmetics, Geox, Kal Tire, Markwins Beauty, Stonewall Kitchen, Lush Handmade Cosmetics, Domaine Chandon and Urban Barn.

As more companies continue to shift their operations online, the demand for better connected digital experiences has also increased. With this acquisition, OSF Digital will leverage Paladin’s expertise with business experience solutions to provide a more comprehensive digital transformation strategy to clients. The company will be in an even better position to create strategies, designs and to deliver enhanced experience solutions to clients and personalized experiences to their customers.

“Paladin’s proven experience and relationships with top North American brands will extend our ability to deliver outstanding customer, partner and employee experiences as well as broaden our expertise in more industry verticals. As two award-winning Salesforce partners, we will advance our overall Salesforce capabilities and reinforce our position as a leading digital transformation partner for B2B and B2C companies,” said Gerard (Gerry) Szatvanyi, CEO of OSF Digital.

“Paladin is well aligned with OSF in our mutual drive for constant innovation and client satisfaction. The OSF team will strengthen our capabilities on Salesforce so we can provide our clients holistic digital transformation solutions. We will also expand to more industry verticals globally and benefit from the support of a larger, worldwide team. Paladin is excited to be a part of OSF, and we are looking forward to the success we can achieve together,” said Carlo Saggese, CEO and Founder of Paladin.

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