Tequity Advised Foundry52 on Acquisition by Diabsolut



January 29, 2021

Tequity acted as the exclusive financial advisor to California-based Foundry52, a world-class consulting firm specializing in Salesforce Revenue Cloud and Financial Force implementations in their acquisition by Montreal-based Diabsolut, a leading expert in Field Service Management and Salesforce gold consulting partner.

Tequity has now closed over a dozen successful Salesforce cloud transactions.

Cheryl Anderson, Co-Founder at Foundry52 said “What we achieved with the help of Tequity was the best possible results for both Foundry52 and Diabsolut. Alex and team helped us find a firm that was a perfect fit, from culture, to values, to strategic goals. Through your negotiating skills, coaching, and advocacy, the entire deal process was efficiently accomplished. What we found most valuable was your sincerity, intention, and integrity. Alex was always able to get to the root of the issue with creative ways for both sides to feel confident of fair results and optimistic outcomes.”

Alex MacKay, Managing Partner at Tequity added “We have extensive knowledge of the Salesforce markets based on numerous transactions working firsthand with buyers and sellers. We understand the nuances of the market and the most in-demand cloud solutions. All of this contributes to our successful outcomes matching SFDC sellers with the best suited buyers.”

Since 2003, Diabsolut has offered innovative cloud solutions to address the business needs of organizations across a wide range of industries throughout North America. Foundry52 offers the expertise to transform revenue processes with Salesforce CRM, CPQ, Billing, Service and FinancialForce ERP.

"Mark and Cheryl have built an excellent organisation with a great team of highly knowledgeable resources focused on customer success. Making every customer a reference has always been a Diabsolut mantra, and we are happy Foundry52 shares this culture with us!" says Elie Hossari, President of Diabsolut. "Our acquisition of Foundry52 will not only accelerate our growth but allow us to expand our Salesforce capabilities, better serve our customers as well as provide opportunities to our resources. We are thrilled to welcome the Foundry 52 team to the Diabsolut Family."

Adding Foundry52 to the Diabsolut Family, along with Diabsolut's recent partnership agreement with ServiceMax, not only reinforces their commitment to Salesforce but extends their offerings to customers to further provide a more complete cloud-based customer 360 experience to ensure they achieve success and deliver exceptional service, by giving them the best tools for the job.

"We are thrilled to be joining forces with Diabsolut. The alignment of our cultures, capabilities, and experiences provides a unique and compelling opportunity for our clients and people and transforms us into a formidable partner in the Salesforce ecosystem," says Mark Anderson, CEO of Foundry52. "With our combined end-to-end Salesforce delivery capabilities, clients can expect a full breadth of solutions from Campaign to Cash including FinancialForce's Professional Services, Supply Chain, Billing and Accounting back-office applications, all built on the Salesforce platform."

The firms’ combined expertise encompasses:

  • Field Service and Asset Management
  • CRM / Customer 360 Platform / Communities
  • CPQ, Billing and Revenue
  • FinancialForce ERP
  • Higher education and Not for Profit

About Foundry52
Foundry52 is a world-class consulting firm specializing in billing and revenue implementations on the Salesforce Platform. As a certified consulting partner of Salesforce and FinancialForce, our highly trained and certified consultants will maximize productivity and optimize business processes for our clients. www.foundry52.com

About Diabsolut
Diabsolut is a Salesforce Gold Consulting Partner with more than 15 years of experience implementing Salesforce, Field Service and Asset Management solutions throughout North America. Diabsolut's team of experts is uniquely positioned to identify and resolve the challenges that many organizations face with rapid time to value results no matter where they are in their transformation journey. https://diabsolut.com

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